At ThinkWell we aim to create online experiences that niche audiences find compelling. We use market research, branding analysis and SEO optimisation to create an avatar of your ideal customer. That helps us develop a unique user experience strategy, which helps you stay connected to your audience. Browse examples of our recent work below.
For Leadership Partners, we undertook market and competitor research and interviewed key team members to create a new brand name, voice branding and copy for their website and other comms. We also designed the User Experience for lpartners.com and worked with Toben design to create wireframes, which were handed over to their coder for the build. [...]
ThinkWell Digital took part in the inaugural Antenna Documentary Hackathon. Over a weekend intensive we teamed up with filmmaker Sinéad McDevitt to build an interactive platform for her film series The Alchemy Project. Using animated gifs, video and HTML5 we crafted a great online portal for the project, but the coup de grâce was a [...]
Legal Aid NSW and Iris Pictures came to us with an idea for an interactive resource to teach young people their rights and responsibilities around sexting and cyberbullying. The concept was a Choose Your Own Adventure -style animation that lets the audience make decisions along the way, fleshed out with legal information to help young people stay out [...]
We worked with a great team on the AliceCrawley.com project to augment our work on the User Experience and Design+Build. Seathru Studios contributed the branding and design components, Louise Robinson produced site copy and Marama at eSense Web Design handled the Aweber integration, all helmed by Yamini at GlobalWoman. We also worked with Ken Kerr at Core Insight to [...]
We teamed up with Iris Pictures to create a new, interactive website for Seniors Rights Service. The brief was to make the new site easier to navigate, simpler to understand and - most importantly - fun to use. We created a visually engaging homepage and sub-pages that use hidden content to reduce clutter. To encourage visitors [...]
The Prisoners' Aid Association of NSW hired us to build a website that would engage their clients, which include inmates, their families and related professionals. They asked us to make it simple and easy to use, yet functional and informative for all of their target audiences. The brief also included prominent fundraising calls to action [...]
Macrobiotic kitchen wizard Marcea Klein hired us to update her website. The brief was to make it friendly and accessible, with plenty of depth and room for growth. It was also important for Marcea that she be able to update the website content herself. Check out the website here.
Sisters and Brothers NT are an amazing advocacy and support group for people of diverse gender, sex and sexuality in the Northern Territory. They needed a friendly website that expressed who they are - colourful, diverse and proud. We created a website for them packed with useful info and resources, including videos, photos and information. [...]