ThinkWell’s copywriters have produced copy for high-traffic websites like the Roads and Maritime Service, Leadership Partners and The Sofa Maker. Our voice branding service ensures that your brand’s written voice connects with its target audience. We offer standalone copywriting, voice branding and document editing. Browse examples of our recent work below.
Ahead of their brand launch, The Sofa Maker hired ThinkWell to create a voice branding strategy, give names to their furniture range and generate copy for their website, correspondence and press releases. Given that they wanted to target a national potential customer base of mostly young, hip professionals, we developed a warm, friendly voice with a [...]
For Leadership Partners, we undertook market and competitor research and interviewed key team members to create a new brand name, voice branding and copy for their website and other comms. We also designed the User Experience for lpartners.com and worked with Toben design to create wireframes, which were handed over to their coder for the build. [...]
The Prisoners' Aid Association of NSW hired us to build a website that would engage their clients, which include inmates, their families and related professionals. They asked us to make it simple and easy to use, yet functional and informative for all of their target audiences. The brief also included prominent fundraising calls to action [...]
Macrobiotic kitchen wizard Marcea Klein hired us to update her website. The brief was to make it friendly and accessible, with plenty of depth and room for growth. It was also important for Marcea that she be able to update the website content herself. Check out the website here.