The Prisoners’ Aid Association of NSW hired us to build a website that would engage their clients, which include inmates, their families and related professionals. They asked us to make it simple and easy to use, yet functional and informative for all of their target audiences. The brief also included prominent fundraising calls to action to help supplement their funding streams. We used prisoner’s stories to engage inmates and their families, and a services section that makes it easy to understand what they do. Check out the website here.